Digital videos have become an integral part of any marketing campaign. These videos are uploaded in YouTube, Facebook, Instagram and Twitter and even LinkedIn and serve to develop stickiness for a viewer who is interested in knowing more about a service or brand. The challenge of producing these videos is to keep the realism intact because the digital viewer tends to reject anything that appears phoney, put on or artificial. While creativity in presentation still remains the prime mover, but the challenge to develop sticky content becomes more acute when real life is to be showcased as reel life.

Storytellers’ team was contacted by Macquarie University to design and produce a video based on real time experience of its students in India. Macquarie University is one of Australia’s top ten Universities and is ranked amongst the top two per cent of universities worldwide.

It brings together 40,000 students from over 100 countries and 2,000 staff on a campus that spans 126 hectares. The university is known for the facilities and infrastructure that it provides its students and has recently spent more than AU$1 billion recently to upgrade its campus infrastructure.

Students from Macquarie visited India on a study tour organised under the Australian government’s New Colombo Plan. The students were expected to spend a week each at LSR-Delhi, Xaviers-Kolkata and TISS-Mumbai. In between to know India better they had planned to visit historical places in and around Delhi, Taj Mahal, Shantiniketan, Gateway of India and the Buddhist caves near Borivali National Park. To record this visit and to produce an artistic film of their journey and experience a film was made revolving around the group of 21 students from the Faculty of Arts on this exploratory visit. The film was produced for uploading on social media.