Why we tell stories?
This is a quest to rediscover the lost art of storytelling.
So that issues, brands and services can tell their story to those who want to fall in love with them. Bring alive a human relationship that issues, brand & services create.
When stories are told that take a step closer to the lives, businesses or dreams of people it leads to change in behavior. This happens as small shifts. These stories nudge them through a process of natural progression.
That in our mind is a winning story that brings an issue alive for positive change or rings in brand adoption laced with emotion or creates influence for a service that builds relationships.
The stories we tell.
The great Aristotle, in his classic book, Rhetoric, simply stated that a speaker who is attempting to move people to think or act must concern himself with their emotions. If he touches only their minds, he is unlikely to move them to action or to change their mind, the motivations that lie deep in the realm of their passions.
As storytellers, we consider this our guiding principle. Facts are not enough to tell a story. At the heart of our creative philosophy is the belief that nothing is more powerful as an insight into human life, the compulsions that drive them, what instincts dominate their actions. However, we often find their words camouflaging these insights. Don’t be misled.
Our storytelling therefore, strives to touch the core of people like us, their very being.
As Storytellers, we are certain that the stories we tell while building brands or developing campaigns or designing plans for customer acquisition or delving deep into promoting causes for positive social change, have an eye on the impact that it will have on the community and the effect that it will generate amongst all its stakeholders. Our stories always emerge from the close-to-heart principles of ‘Humanism’.
