We think that quirky conversations or seeing the lighter side of things, will elevate our story and make it stand out from the crowd and gain a greater exposure in the hearts and minds of people. Therefore, to build participation and engagement which is key to storytelling that will leave a lasting impression, we begin with:
A smile often comes from pain, so it's a rich area to mine. A great place to start is to explore the consequences of that problem not being solved, and exaggerate it.
A person or a group of persons who we meet or seem to know of.
A simple approach is to have an expert tell a story and toss in a few humorous believable anecdotes that will appeal to different audiences.
We string stories keeping three levels to it— Context, Conflict and Climax.
You are surely going to put a lot of thought, energy, and resources into telling your stories. You’ll also need to put as much energy into getting your story out there — there’s no point telling a story if no one reads it. Hand-in-hand with getting your story out is repackaging and rewriting— telling different versions of your story for different mediums, platforms and goals.
A story can be told in different forms. It could encompass mass media, website, YouTube videos, documentaries, AVs, media releases, case studies, e-mails, social media (Instagram, Twitter, LinkedIn, Facebook, Tumblr, Flickr) blog posts, infographics, presentations, speeches and conversations, special events, exhibits, trade shows, annual reports, training documents, newsletters, reports and many more such touch points.
Talk to us to develop your story and we will help you touch the hearts of the people who could consume your brand, or show interest in building a relationship with the service you offer, or show support towards an issue or cause you want to address.