The leading diagnostic chain in India, launched its new brand campaign with advertisements that are sure to challenge marketing campaigns in the wellness industry. “You are Not Just a Label”, SRL campaign will be LIVE was in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bangalore, Chandigarh, Patna, Lucknow, Guwahati, etc.

Through the “You are Not Just a Label” campaign, the company intended to reach out to public at large with a promise that for SRL Diagnostics you are not just a label on a blood sample, but a cherished individual who has placed their faith in the company for their healthcare needs. This one of its kind of campaign bridges the professional gap between the healthcare provider and the patient with empathy and trust, which makes SRL as the most doctor preferred lab.